Terpli in the News
Dec 15, 2022
Powerful Cannabis eCommerce Marketing Strategies To Drive Customer Retention
Exploring data-driven strategies for local cannabis e-commerce success with Terpli and MediaJel.
In a recent webinar hosted by MediaJel, Peter Kasper, CEO of Terpli, and Jake Litke, CEO of MediaJel, delved into effective e-commerce marketing strategies tailored for local cannabis retailers. They emphasized the importance of combining expansive reach with localized delivery models, akin to blending Amazon's scope with DoorDash's convenience. This approach necessitates distinct marketing strategies that cater to regional products and hyperlocal experiences.
Peter Kasper highlighted the significance of understanding local markets and targeting diverse consumer segments within those areas. He stressed the need for marketers to tailor their plans to engage the often fickle and bargain-driven cannabis consumer. In an environment where consumer loyalty is low and competition among retailers remains high, retention and engagement strategies are crucial.
The discussion also touched upon the evolution of consumer behavior towards local shopping experiences versus online nationwide purchasing. Jake Litke discussed how cannabis retailers navigate the niche and variable nature of cannabis consumer demographics with innovative marketing approaches.
This webinar underscores the importance of personalized, data-driven marketing strategies in the cannabis industry, focusing on local market dynamics and consumer preferences to drive engagement and retention.
For a more in-depth understanding, you can watch the full webinar here
In a recent webinar hosted by MediaJel, Peter Kasper, CEO of Terpli, and Jake Litke, CEO of MediaJel, delved into effective e-commerce marketing strategies tailored for local cannabis retailers. They emphasized the importance of combining expansive reach with localized delivery models, akin to blending Amazon's scope with DoorDash's convenience. This approach necessitates distinct marketing strategies that cater to regional products and hyperlocal experiences.
Peter Kasper highlighted the significance of understanding local markets and targeting diverse consumer segments within those areas. He stressed the need for marketers to tailor their plans to engage the often fickle and bargain-driven cannabis consumer. In an environment where consumer loyalty is low and competition among retailers remains high, retention and engagement strategies are crucial.
The discussion also touched upon the evolution of consumer behavior towards local shopping experiences versus online nationwide purchasing. Jake Litke discussed how cannabis retailers navigate the niche and variable nature of cannabis consumer demographics with innovative marketing approaches.
This webinar underscores the importance of personalized, data-driven marketing strategies in the cannabis industry, focusing on local market dynamics and consumer preferences to drive engagement and retention.
For a more in-depth understanding, you can watch the full webinar here
In a recent webinar hosted by MediaJel, Peter Kasper, CEO of Terpli, and Jake Litke, CEO of MediaJel, delved into effective e-commerce marketing strategies tailored for local cannabis retailers. They emphasized the importance of combining expansive reach with localized delivery models, akin to blending Amazon's scope with DoorDash's convenience. This approach necessitates distinct marketing strategies that cater to regional products and hyperlocal experiences.
Peter Kasper highlighted the significance of understanding local markets and targeting diverse consumer segments within those areas. He stressed the need for marketers to tailor their plans to engage the often fickle and bargain-driven cannabis consumer. In an environment where consumer loyalty is low and competition among retailers remains high, retention and engagement strategies are crucial.
The discussion also touched upon the evolution of consumer behavior towards local shopping experiences versus online nationwide purchasing. Jake Litke discussed how cannabis retailers navigate the niche and variable nature of cannabis consumer demographics with innovative marketing approaches.
This webinar underscores the importance of personalized, data-driven marketing strategies in the cannabis industry, focusing on local market dynamics and consumer preferences to drive engagement and retention.
For a more in-depth understanding, you can watch the full webinar here
