Feature
May 1, 2025
420 Recap: How Terpli Shoppers Showed Up (and Showed Out)
April was a big month for cannabis. We tracked how customers used Terpli across partner menus, what they searched for, what they bought, and what they rated five stars. Every stat hits. Every trend confirms what we already knew. Let’s get into it.
This report captures shopper behavior during the 4/20 retail window and highlights how Terpli supported stronger outcomes across the customer journey. The analysis focuses on what people searched for, how they interacted with product recommendations, and where those decisions showed up at checkout.
We break it down by region, product category, and effect preference to show exactly how shoppers used the platform and where engagement turned into value. You’ll see where average order values increased, which effects and formats gained traction, and how new markets began to activate.
Everything in this report is built from actual usage data between April 13 and April 24, 2025. The goal is simple: show where guided discovery made a measurable difference, and surface the moments that mattered most.
During the week of 4/20, shoppers using Terpli placed higher-value orders with clear intent. Average order value came in 16.75% above standard menus, driven by personalized product recommendations that connected users to what fit. This lift showed up across every region and reflected a shopping experience built for confidence.
🔵 West Coast
California shoppers using Terpli spent 20.19% more per order, leading the West in total lift. Arizona followed with a 12.63% difference, showing clear alignment between personalized discovery and confident checkout. Nevada added a 2.42% boost, rounding out a region where guided shopping made an impact across the board.
🔴 Central
Illinois and Missouri led the region with differences of 27.42% and 24.18%. In both states, average order values from Terpli users passed the $100 mark. Ohio, Michigan, and Louisiana each contributed with solid AOV gains ranging from 8% to 13%.
🟡 East Coast
Maryland led the East Coast with a 20.40% lift in average order value, followed by New York at 12.18%, New Jersey at 6.72%, and Massachusetts at 4.72%. Shoppers in these markets spent more with Terpli in the mix, showing clear momentum toward higher-value carts and preferred product picks.
Every shopper starts somewhere. This section looks at which formats captured the most attention inside Terpli during 4/20 week. From Flower to Edibles, Vapes to Prerolls, users selected the product types they were most curious about, and this is what stood out.
🔵 West Coast
Top Picks: Flower, Vapes, Edibles
Arizona led the region with 2,086 total product recommendations, with Flower driving the most activity. Vapes and Edibles followed with solid engagement, rounding out a clear top three.
Nevada earned the second spot with 938 total recs, showing steady interest across every format. Flower came first, but Prerolls, Vapes, and Edibles all contributed meaningful volume, reflecting a well-rounded discovery pattern.
Colorado, Washington, and California saw lighter interaction. Users in these states leaned into Flower and Edibles most often, with smaller bursts of activity across Vapes and Prerolls.
🔴 Central
Top Picks: Flower, Edibles, Vapes
Missouri led the country with 8,324 product recommendations, placing it at the top for total engagement. Flower drove the most volume, followed by Edibles and Vapes. Prerolls added another layer of interest, showing strong user curiosity across categories.
Louisiana and Illinois followed with 6,587 and 2,820 recs, each showing a similar pattern. Flower received the most attention, with Edibles and Vapes close behind. Prerolls contributed meaningfully in both states, rounding out a complete discovery profile.
Michigan and Ohio added solid performance with a more evenly distributed mix. Michigan showed strong exploration in Edibles and Flower, while Ohio leaned into Edibles and Vapes alongside its Flower engagement. The Central as a whole reflected consistent product interest and widespread platform usage.
🟡 East Coast
Top Picks: Flower, Edibles, Vapes
Maryland led the East Coast with 7,500 recommendations. Flower came in first, followed by Edibles and Vapes. Preroll interest also ranked high, giving Maryland a strong distribution across all formats.
Massachusetts and New York followed with 1,892 and 1,549 recs, showing similar behavior. Flower was the most selected category, with Prerolls and Edibles close behind. Vapes also held a solid share, reflecting balanced shopper intent across formats.
Connecticut and New Jersey added early signals of engagement. Flower drove the most volume in both states, while Edibles and Vapes contributed to a well-rounded start. Discovery patterns aligned closely with what we saw across the region.
Inhalables
Terpli’s recommendation engine delivered tens of thousands of effect-specific matches for inhalables during 4/20 week. While Euphoric, Relaxed, and Energized were popular across the board, some states leaned into specific vibes more than others.
🔵 West Coast
Top Effects: Euphoric, Relaxed, Energized
Least Recommended: Sleepy, Sedated, Stimulated
Arizona led the region in total recommendations, driving the highest volume across all ten effects. Euphoric and Uplifted dominated shopper interest here, followed by Relaxed. California and Nevada followed closely behind, with similar preference patterns but slightly more balanced interest across categories.
Colorado and Washington showed lower total volume, with numbers well under half of the regional average. These states may need more time or targeted activation to see stronger tool engagement.
🔴 Central
Top Effects: Euphoric, Relaxed, Energized
Least Recommended: Sleepy, Creative, Stimulated
Missouri, Illinois, and Louisiana carried the Central. These three states produced the most recommendations by a wide margin, with Missouri alone logging over 10,000 matches. Euphoric was the standout, followed closely by Relaxed and Uplifted. Missouri also topped the national charts for Sedated and Sleepy effects, suggesting a mix of use cases.
Ohio had lower usage in comparison but still showed clear interest in Relaxed and Euphoric effects. Michigan landed in the middle, with balanced engagement across all ten categories.
🟡 East Coast
Top Effects: Euphoric, Relaxed, Energized
Least Recommended: Sedated, Sleepy, Stimulated
Maryland led the East Coast across every effect. With more than 13,000 total recommendations, it outpaced other regional markets by a factor of two. Euphoric, Relaxed, and Uplifted were the top picks. New York and Massachusetts followed, both showing high interest in Energized and Creative effects alongside their core preferences.
Connecticut and New Jersey had lower total volume, but still leaned into Relaxed and Euphoric categories. These early signals show alignment with national trends and opportunity for growth with further activation.
Edibles
Shoppers using Terpli to explore edibles gravitated toward Balanced effects across all regions. Day and Night preferences varied by market, but one thing stayed consistent, when users had better options, they explored intentionally.
🔵 West Coast
Total Edible Recommendations: 1,086
Balanced: 535 | Day: 217 | Night: 334
Arizona led the region with 431 total edible recommendations. Balanced effects topped the list, with steady interest in both Day and Night categories. California followed with 281 recs, showing consistent preference spread across all three types.
Colorado and Washington recorded lighter activity in the edibles category. While users did explore, total recommendation counts stayed under 100 for both states.
🔴 Central
Total Edible Recommendations: 5,003
Balanced: 2,359 | Day: 1,290 | Night: 1,354
The Central generated the highest volume of edible recommendations. Missouri was the top state overall with 1,924 recs across Balanced, Day, and Night. Louisiana followed closely with 1,574, showing high engagement in every effect category. Illinois delivered 832 total recs, with nearly identical demand for Balanced and Night profiles.
Ohio and Michigan also contributed to the region's strength. Ohio leaned toward Night effects. Michigan showed stronger interest in Balanced and Day.
🟡 East Coast
Total Edible Recommendations: 2,734
Balanced: 1,286 | Day: 695 | Night: 753
Maryland came out ahead on the East Coast, with 1,559 total edible recommendations. Balanced effects dominated, though Day and Night both saw meaningful volume. Massachusetts and New York followed, each crossing the 400 mark with balanced spread across all three profiles.
Connecticut and New Jersey trailed the region with lower overall volume. Both states leaned toward Balanced effects, offering early signals around shopper intent.
Want to learn how your specific market stacks up? Book a Demo with the Terpli Team
This section compares how many product recommendations were delivered in each market and how often users clicked to learn more. The goal is simple: understand where engagement turned into action.
🔵 West Coast
Arizona led the region in total recommendations, with nearly 2,000 delivered and more than 600 clicks. California and Nevada followed, each logging over 800 recommendations and click rates around 36%. Washington showed growth year over year, with 367 recommendations and 133 clicks in 2025. Colorado had a smaller footprint, with just over 290 recs and 135 clicks. Click-through rates across the region ranged from 31% to 36%, slightly lower than other markets.
🔴 Central
Missouri and Illinois were top performers, generating more than 7,500 and 2,500 recs respectively. Missouri also logged the highest number of clicks in the country, closing at 3,169. Louisiana and Michigan also saw high engagement, each with over 1,200 recommendations and hundreds of clicks. Ohio entered this year with 1,357 recs and a strong 614 clicks. Click rates across the Central were consistently high, averaging above 43% across the region.
🟡 East Coast
Maryland led the East Coast with more than 7,000 recommendations and 2,962 clicks. Massachusetts followed with over 1,700 recs and more than 700 clicks. New York and New Jersey each logged over 1,000 recommendations, with click-through rates above 47%. Connecticut, tracked for the first time, delivered 433 recommendations and converted more than half of them, leading the country with a 53.1% click rate. Across the East, click engagement was strong and consistent, with users showing clear intent to explore and act.
Discovery tells us what shoppers clicked into. Reviews tell us what stuck. This section captures where users shared their experience, which formats earned the most attention, and how satisfied they felt after shopping with Terpli.
Flower and Prerolls brought in the highest number of reviews across every region. Edibles and Vapes followed closely behind in states with strong engagement. Concentrates showed up in fewer markets but still received focused, high-quality responses.
This chart summarizes customer product reviews collected between April 13 and the end of April. We’ve accounted for the fact that customers typically leave reviews up to a week after purchase, ensuring the data reflects a full picture of product satisfaction during this timeframe.
🔵 West Coast
Top Categories: Flower, Prerolls, Edibles
Nevada brought in 75 total reviews with strong signals across categories. Prerolls received the most consistent engagement, followed by Edibles and Flower. Vape reviews came in across 3, 4, and 5 stars, showing a wide range of usage and interest.
California followed with a smaller volume, though all reviews were 5-star rated. Feedback focused on Edibles and Flower, both reflecting positive discovery experiences.
Colorado contributed 4 total reviews across Flower and Vapes. Ratings leaned toward the top of the scale and showed follow-through from users who interacted with key formats.
Arizona, Oregon, and Washington had limited or no review activity during this window and are not included in this section.
🔴 Central
Top Categories: Flower, Prerolls, Vapes
Missouri led the region with 132 total reviews. Flower saw the highest volume, followed by Prerolls and Vapes. Most ratings came in at 5 stars, reflecting a high level of satisfaction across formats.
Illinois logged 83 reviews, with Vape Cartridges standing out for consistency and quality. Flower held strong, and Edibles followed closely behind with positive sentiment throughout.
Michigan added 54 reviews, led by Prerolls. Flower, Edibles, and Vapes also earned attention, all scoring well with users. Concentrates appeared with favorable feedback in several entries.
Louisiana closed with 26 reviews, driven by Flower and Edibles. Nearly all were 5 stars, highlighting clear alignment between product discovery and shopper satisfaction.
🟡 East Coast
Top Categories: Flower, Prerolls, Edibles
Maryland topped the East Coast in review volume, reaching 116 total. Flower was the leader here, closely followed by Prerolls and Vapes. Reviews also came in for Edibles and Concentrates, each receiving strong marks from users.
Massachusetts added 74 reviews, with Flower and Prerolls leading the way. Edibles and Vapes followed with consistent engagement, and feedback remained overwhelmingly positive.
New Jersey brought in 106 reviews. Flower and Prerolls received the highest engagement, with Edibles and Vapes holding their own. Ratings were steady across the board, reflecting confidence in the product experience.
Connecticut posted 9 reviews, centered on Flower, Prerolls, and Edibles. All reviews were 4 or 5 stars, showing early traction and strong first impressions from users.
Here’s how each region showed up when guided discovery met high-traffic week.
🔵 West Coast
Arizona led the region in total engagement. Shoppers leaned into Flower, followed by strong interest in Edibles and Vapes. Effect preferences centered around Euphoric and Uplifted. California followed with solid AOV lift and consistent use across product types. Colorado and Washington had lower overall usage but still showed early signals across Flower and Edibles.
🔴 Central
The Central drove the most volume across the board. Missouri topped the charts with the highest number of recommendations, the most reviews, and one of the largest AOV lifts. Illinois and Louisiana followed with strong usage across Flower, Edibles, and Vapes. Michigan leaned into Balanced and Daytime edibles. Ohio stood out for consistent engagement and strong follow-through from recommendations to reviews.
🟡 East Coast
Maryland set the pace across AOV, product discovery, and reviews. Flower was the top category here, with Vapes and Edibles close behind. Massachusetts and New York delivered high engagement across Energized and Creative effects. Newer markets like Connecticut and New Jersey showed early signs of alignment with national trends, especially around Balanced edibles and Relaxed effects.
Terpli lifted average order value by 16.75% across all tracked states
Flower, Edibles, and Vapes drove the majority of engagement
Euphoric, Relaxed, and Energized were the top requested effects across inhalables
Missouri, Maryland, and Arizona led in total recommendations and review volumeFirst-time tracked states like Connecticut and New Jersey showed immediate response to guided discovery
Shoppers spent more, explored more, and reviewed more when Terpli helped them find what fit
This report captures shopper behavior during the 4/20 retail window and highlights how Terpli supported stronger outcomes across the customer journey. The analysis focuses on what people searched for, how they interacted with product recommendations, and where those decisions showed up at checkout.
We break it down by region, product category, and effect preference to show exactly how shoppers used the platform and where engagement turned into value. You’ll see where average order values increased, which effects and formats gained traction, and how new markets began to activate.
Everything in this report is built from actual usage data between April 13 and April 24, 2025. The goal is simple: show where guided discovery made a measurable difference, and surface the moments that mattered most.
During the week of 4/20, shoppers using Terpli placed higher-value orders with clear intent. Average order value came in 16.75% above standard menus, driven by personalized product recommendations that connected users to what fit. This lift showed up across every region and reflected a shopping experience built for confidence.
🔵 West Coast
California shoppers using Terpli spent 20.19% more per order, leading the West in total lift. Arizona followed with a 12.63% difference, showing clear alignment between personalized discovery and confident checkout. Nevada added a 2.42% boost, rounding out a region where guided shopping made an impact across the board.
🔴 Central
Illinois and Missouri led the region with differences of 27.42% and 24.18%. In both states, average order values from Terpli users passed the $100 mark. Ohio, Michigan, and Louisiana each contributed with solid AOV gains ranging from 8% to 13%.
🟡 East Coast
Maryland led the East Coast with a 20.40% lift in average order value, followed by New York at 12.18%, New Jersey at 6.72%, and Massachusetts at 4.72%. Shoppers in these markets spent more with Terpli in the mix, showing clear momentum toward higher-value carts and preferred product picks.
Every shopper starts somewhere. This section looks at which formats captured the most attention inside Terpli during 4/20 week. From Flower to Edibles, Vapes to Prerolls, users selected the product types they were most curious about, and this is what stood out.
🔵 West Coast
Top Picks: Flower, Vapes, Edibles
Arizona led the region with 2,086 total product recommendations, with Flower driving the most activity. Vapes and Edibles followed with solid engagement, rounding out a clear top three.
Nevada earned the second spot with 938 total recs, showing steady interest across every format. Flower came first, but Prerolls, Vapes, and Edibles all contributed meaningful volume, reflecting a well-rounded discovery pattern.
Colorado, Washington, and California saw lighter interaction. Users in these states leaned into Flower and Edibles most often, with smaller bursts of activity across Vapes and Prerolls.
🔴 Central
Top Picks: Flower, Edibles, Vapes
Missouri led the country with 8,324 product recommendations, placing it at the top for total engagement. Flower drove the most volume, followed by Edibles and Vapes. Prerolls added another layer of interest, showing strong user curiosity across categories.
Louisiana and Illinois followed with 6,587 and 2,820 recs, each showing a similar pattern. Flower received the most attention, with Edibles and Vapes close behind. Prerolls contributed meaningfully in both states, rounding out a complete discovery profile.
Michigan and Ohio added solid performance with a more evenly distributed mix. Michigan showed strong exploration in Edibles and Flower, while Ohio leaned into Edibles and Vapes alongside its Flower engagement. The Central as a whole reflected consistent product interest and widespread platform usage.
🟡 East Coast
Top Picks: Flower, Edibles, Vapes
Maryland led the East Coast with 7,500 recommendations. Flower came in first, followed by Edibles and Vapes. Preroll interest also ranked high, giving Maryland a strong distribution across all formats.
Massachusetts and New York followed with 1,892 and 1,549 recs, showing similar behavior. Flower was the most selected category, with Prerolls and Edibles close behind. Vapes also held a solid share, reflecting balanced shopper intent across formats.
Connecticut and New Jersey added early signals of engagement. Flower drove the most volume in both states, while Edibles and Vapes contributed to a well-rounded start. Discovery patterns aligned closely with what we saw across the region.
Inhalables
Terpli’s recommendation engine delivered tens of thousands of effect-specific matches for inhalables during 4/20 week. While Euphoric, Relaxed, and Energized were popular across the board, some states leaned into specific vibes more than others.
🔵 West Coast
Top Effects: Euphoric, Relaxed, Energized
Least Recommended: Sleepy, Sedated, Stimulated
Arizona led the region in total recommendations, driving the highest volume across all ten effects. Euphoric and Uplifted dominated shopper interest here, followed by Relaxed. California and Nevada followed closely behind, with similar preference patterns but slightly more balanced interest across categories.
Colorado and Washington showed lower total volume, with numbers well under half of the regional average. These states may need more time or targeted activation to see stronger tool engagement.
🔴 Central
Top Effects: Euphoric, Relaxed, Energized
Least Recommended: Sleepy, Creative, Stimulated
Missouri, Illinois, and Louisiana carried the Central. These three states produced the most recommendations by a wide margin, with Missouri alone logging over 10,000 matches. Euphoric was the standout, followed closely by Relaxed and Uplifted. Missouri also topped the national charts for Sedated and Sleepy effects, suggesting a mix of use cases.
Ohio had lower usage in comparison but still showed clear interest in Relaxed and Euphoric effects. Michigan landed in the middle, with balanced engagement across all ten categories.
🟡 East Coast
Top Effects: Euphoric, Relaxed, Energized
Least Recommended: Sedated, Sleepy, Stimulated
Maryland led the East Coast across every effect. With more than 13,000 total recommendations, it outpaced other regional markets by a factor of two. Euphoric, Relaxed, and Uplifted were the top picks. New York and Massachusetts followed, both showing high interest in Energized and Creative effects alongside their core preferences.
Connecticut and New Jersey had lower total volume, but still leaned into Relaxed and Euphoric categories. These early signals show alignment with national trends and opportunity for growth with further activation.
Edibles
Shoppers using Terpli to explore edibles gravitated toward Balanced effects across all regions. Day and Night preferences varied by market, but one thing stayed consistent, when users had better options, they explored intentionally.
🔵 West Coast
Total Edible Recommendations: 1,086
Balanced: 535 | Day: 217 | Night: 334
Arizona led the region with 431 total edible recommendations. Balanced effects topped the list, with steady interest in both Day and Night categories. California followed with 281 recs, showing consistent preference spread across all three types.
Colorado and Washington recorded lighter activity in the edibles category. While users did explore, total recommendation counts stayed under 100 for both states.
🔴 Central
Total Edible Recommendations: 5,003
Balanced: 2,359 | Day: 1,290 | Night: 1,354
The Central generated the highest volume of edible recommendations. Missouri was the top state overall with 1,924 recs across Balanced, Day, and Night. Louisiana followed closely with 1,574, showing high engagement in every effect category. Illinois delivered 832 total recs, with nearly identical demand for Balanced and Night profiles.
Ohio and Michigan also contributed to the region's strength. Ohio leaned toward Night effects. Michigan showed stronger interest in Balanced and Day.
🟡 East Coast
Total Edible Recommendations: 2,734
Balanced: 1,286 | Day: 695 | Night: 753
Maryland came out ahead on the East Coast, with 1,559 total edible recommendations. Balanced effects dominated, though Day and Night both saw meaningful volume. Massachusetts and New York followed, each crossing the 400 mark with balanced spread across all three profiles.
Connecticut and New Jersey trailed the region with lower overall volume. Both states leaned toward Balanced effects, offering early signals around shopper intent.
Want to learn how your specific market stacks up? Book a Demo with the Terpli Team
This section compares how many product recommendations were delivered in each market and how often users clicked to learn more. The goal is simple: understand where engagement turned into action.
🔵 West Coast
Arizona led the region in total recommendations, with nearly 2,000 delivered and more than 600 clicks. California and Nevada followed, each logging over 800 recommendations and click rates around 36%. Washington showed growth year over year, with 367 recommendations and 133 clicks in 2025. Colorado had a smaller footprint, with just over 290 recs and 135 clicks. Click-through rates across the region ranged from 31% to 36%, slightly lower than other markets.
🔴 Central
Missouri and Illinois were top performers, generating more than 7,500 and 2,500 recs respectively. Missouri also logged the highest number of clicks in the country, closing at 3,169. Louisiana and Michigan also saw high engagement, each with over 1,200 recommendations and hundreds of clicks. Ohio entered this year with 1,357 recs and a strong 614 clicks. Click rates across the Central were consistently high, averaging above 43% across the region.
🟡 East Coast
Maryland led the East Coast with more than 7,000 recommendations and 2,962 clicks. Massachusetts followed with over 1,700 recs and more than 700 clicks. New York and New Jersey each logged over 1,000 recommendations, with click-through rates above 47%. Connecticut, tracked for the first time, delivered 433 recommendations and converted more than half of them, leading the country with a 53.1% click rate. Across the East, click engagement was strong and consistent, with users showing clear intent to explore and act.
Discovery tells us what shoppers clicked into. Reviews tell us what stuck. This section captures where users shared their experience, which formats earned the most attention, and how satisfied they felt after shopping with Terpli.
Flower and Prerolls brought in the highest number of reviews across every region. Edibles and Vapes followed closely behind in states with strong engagement. Concentrates showed up in fewer markets but still received focused, high-quality responses.
This chart summarizes customer product reviews collected between April 13 and the end of April. We’ve accounted for the fact that customers typically leave reviews up to a week after purchase, ensuring the data reflects a full picture of product satisfaction during this timeframe.
🔵 West Coast
Top Categories: Flower, Prerolls, Edibles
Nevada brought in 75 total reviews with strong signals across categories. Prerolls received the most consistent engagement, followed by Edibles and Flower. Vape reviews came in across 3, 4, and 5 stars, showing a wide range of usage and interest.
California followed with a smaller volume, though all reviews were 5-star rated. Feedback focused on Edibles and Flower, both reflecting positive discovery experiences.
Colorado contributed 4 total reviews across Flower and Vapes. Ratings leaned toward the top of the scale and showed follow-through from users who interacted with key formats.
Arizona, Oregon, and Washington had limited or no review activity during this window and are not included in this section.
🔴 Central
Top Categories: Flower, Prerolls, Vapes
Missouri led the region with 132 total reviews. Flower saw the highest volume, followed by Prerolls and Vapes. Most ratings came in at 5 stars, reflecting a high level of satisfaction across formats.
Illinois logged 83 reviews, with Vape Cartridges standing out for consistency and quality. Flower held strong, and Edibles followed closely behind with positive sentiment throughout.
Michigan added 54 reviews, led by Prerolls. Flower, Edibles, and Vapes also earned attention, all scoring well with users. Concentrates appeared with favorable feedback in several entries.
Louisiana closed with 26 reviews, driven by Flower and Edibles. Nearly all were 5 stars, highlighting clear alignment between product discovery and shopper satisfaction.
🟡 East Coast
Top Categories: Flower, Prerolls, Edibles
Maryland topped the East Coast in review volume, reaching 116 total. Flower was the leader here, closely followed by Prerolls and Vapes. Reviews also came in for Edibles and Concentrates, each receiving strong marks from users.
Massachusetts added 74 reviews, with Flower and Prerolls leading the way. Edibles and Vapes followed with consistent engagement, and feedback remained overwhelmingly positive.
New Jersey brought in 106 reviews. Flower and Prerolls received the highest engagement, with Edibles and Vapes holding their own. Ratings were steady across the board, reflecting confidence in the product experience.
Connecticut posted 9 reviews, centered on Flower, Prerolls, and Edibles. All reviews were 4 or 5 stars, showing early traction and strong first impressions from users.
Here’s how each region showed up when guided discovery met high-traffic week.
🔵 West Coast
Arizona led the region in total engagement. Shoppers leaned into Flower, followed by strong interest in Edibles and Vapes. Effect preferences centered around Euphoric and Uplifted. California followed with solid AOV lift and consistent use across product types. Colorado and Washington had lower overall usage but still showed early signals across Flower and Edibles.
🔴 Central
The Central drove the most volume across the board. Missouri topped the charts with the highest number of recommendations, the most reviews, and one of the largest AOV lifts. Illinois and Louisiana followed with strong usage across Flower, Edibles, and Vapes. Michigan leaned into Balanced and Daytime edibles. Ohio stood out for consistent engagement and strong follow-through from recommendations to reviews.
🟡 East Coast
Maryland set the pace across AOV, product discovery, and reviews. Flower was the top category here, with Vapes and Edibles close behind. Massachusetts and New York delivered high engagement across Energized and Creative effects. Newer markets like Connecticut and New Jersey showed early signs of alignment with national trends, especially around Balanced edibles and Relaxed effects.
Terpli lifted average order value by 16.75% across all tracked states
Flower, Edibles, and Vapes drove the majority of engagement
Euphoric, Relaxed, and Energized were the top requested effects across inhalables
Missouri, Maryland, and Arizona led in total recommendations and review volumeFirst-time tracked states like Connecticut and New Jersey showed immediate response to guided discovery
Shoppers spent more, explored more, and reviewed more when Terpli helped them find what fit
This report captures shopper behavior during the 4/20 retail window and highlights how Terpli supported stronger outcomes across the customer journey. The analysis focuses on what people searched for, how they interacted with product recommendations, and where those decisions showed up at checkout.
We break it down by region, product category, and effect preference to show exactly how shoppers used the platform and where engagement turned into value. You’ll see where average order values increased, which effects and formats gained traction, and how new markets began to activate.
Everything in this report is built from actual usage data between April 13 and April 24, 2025. The goal is simple: show where guided discovery made a measurable difference, and surface the moments that mattered most.
During the week of 4/20, shoppers using Terpli placed higher-value orders with clear intent. Average order value came in 16.75% above standard menus, driven by personalized product recommendations that connected users to what fit. This lift showed up across every region and reflected a shopping experience built for confidence.
🔵 West Coast
California shoppers using Terpli spent 20.19% more per order, leading the West in total lift. Arizona followed with a 12.63% difference, showing clear alignment between personalized discovery and confident checkout. Nevada added a 2.42% boost, rounding out a region where guided shopping made an impact across the board.
🔴 Central
Illinois and Missouri led the region with differences of 27.42% and 24.18%. In both states, average order values from Terpli users passed the $100 mark. Ohio, Michigan, and Louisiana each contributed with solid AOV gains ranging from 8% to 13%.
🟡 East Coast
Maryland led the East Coast with a 20.40% lift in average order value, followed by New York at 12.18%, New Jersey at 6.72%, and Massachusetts at 4.72%. Shoppers in these markets spent more with Terpli in the mix, showing clear momentum toward higher-value carts and preferred product picks.
Every shopper starts somewhere. This section looks at which formats captured the most attention inside Terpli during 4/20 week. From Flower to Edibles, Vapes to Prerolls, users selected the product types they were most curious about, and this is what stood out.
🔵 West Coast
Top Picks: Flower, Vapes, Edibles
Arizona led the region with 2,086 total product recommendations, with Flower driving the most activity. Vapes and Edibles followed with solid engagement, rounding out a clear top three.
Nevada earned the second spot with 938 total recs, showing steady interest across every format. Flower came first, but Prerolls, Vapes, and Edibles all contributed meaningful volume, reflecting a well-rounded discovery pattern.
Colorado, Washington, and California saw lighter interaction. Users in these states leaned into Flower and Edibles most often, with smaller bursts of activity across Vapes and Prerolls.
🔴 Central
Top Picks: Flower, Edibles, Vapes
Missouri led the country with 8,324 product recommendations, placing it at the top for total engagement. Flower drove the most volume, followed by Edibles and Vapes. Prerolls added another layer of interest, showing strong user curiosity across categories.
Louisiana and Illinois followed with 6,587 and 2,820 recs, each showing a similar pattern. Flower received the most attention, with Edibles and Vapes close behind. Prerolls contributed meaningfully in both states, rounding out a complete discovery profile.
Michigan and Ohio added solid performance with a more evenly distributed mix. Michigan showed strong exploration in Edibles and Flower, while Ohio leaned into Edibles and Vapes alongside its Flower engagement. The Central as a whole reflected consistent product interest and widespread platform usage.
🟡 East Coast
Top Picks: Flower, Edibles, Vapes
Maryland led the East Coast with 7,500 recommendations. Flower came in first, followed by Edibles and Vapes. Preroll interest also ranked high, giving Maryland a strong distribution across all formats.
Massachusetts and New York followed with 1,892 and 1,549 recs, showing similar behavior. Flower was the most selected category, with Prerolls and Edibles close behind. Vapes also held a solid share, reflecting balanced shopper intent across formats.
Connecticut and New Jersey added early signals of engagement. Flower drove the most volume in both states, while Edibles and Vapes contributed to a well-rounded start. Discovery patterns aligned closely with what we saw across the region.
Inhalables
Terpli’s recommendation engine delivered tens of thousands of effect-specific matches for inhalables during 4/20 week. While Euphoric, Relaxed, and Energized were popular across the board, some states leaned into specific vibes more than others.
🔵 West Coast
Top Effects: Euphoric, Relaxed, Energized
Least Recommended: Sleepy, Sedated, Stimulated
Arizona led the region in total recommendations, driving the highest volume across all ten effects. Euphoric and Uplifted dominated shopper interest here, followed by Relaxed. California and Nevada followed closely behind, with similar preference patterns but slightly more balanced interest across categories.
Colorado and Washington showed lower total volume, with numbers well under half of the regional average. These states may need more time or targeted activation to see stronger tool engagement.
🔴 Central
Top Effects: Euphoric, Relaxed, Energized
Least Recommended: Sleepy, Creative, Stimulated
Missouri, Illinois, and Louisiana carried the Central. These three states produced the most recommendations by a wide margin, with Missouri alone logging over 10,000 matches. Euphoric was the standout, followed closely by Relaxed and Uplifted. Missouri also topped the national charts for Sedated and Sleepy effects, suggesting a mix of use cases.
Ohio had lower usage in comparison but still showed clear interest in Relaxed and Euphoric effects. Michigan landed in the middle, with balanced engagement across all ten categories.
🟡 East Coast
Top Effects: Euphoric, Relaxed, Energized
Least Recommended: Sedated, Sleepy, Stimulated
Maryland led the East Coast across every effect. With more than 13,000 total recommendations, it outpaced other regional markets by a factor of two. Euphoric, Relaxed, and Uplifted were the top picks. New York and Massachusetts followed, both showing high interest in Energized and Creative effects alongside their core preferences.
Connecticut and New Jersey had lower total volume, but still leaned into Relaxed and Euphoric categories. These early signals show alignment with national trends and opportunity for growth with further activation.
Edibles
Shoppers using Terpli to explore edibles gravitated toward Balanced effects across all regions. Day and Night preferences varied by market, but one thing stayed consistent, when users had better options, they explored intentionally.
🔵 West Coast
Total Edible Recommendations: 1,086
Balanced: 535 | Day: 217 | Night: 334
Arizona led the region with 431 total edible recommendations. Balanced effects topped the list, with steady interest in both Day and Night categories. California followed with 281 recs, showing consistent preference spread across all three types.
Colorado and Washington recorded lighter activity in the edibles category. While users did explore, total recommendation counts stayed under 100 for both states.
🔴 Central
Total Edible Recommendations: 5,003
Balanced: 2,359 | Day: 1,290 | Night: 1,354
The Central generated the highest volume of edible recommendations. Missouri was the top state overall with 1,924 recs across Balanced, Day, and Night. Louisiana followed closely with 1,574, showing high engagement in every effect category. Illinois delivered 832 total recs, with nearly identical demand for Balanced and Night profiles.
Ohio and Michigan also contributed to the region's strength. Ohio leaned toward Night effects. Michigan showed stronger interest in Balanced and Day.
🟡 East Coast
Total Edible Recommendations: 2,734
Balanced: 1,286 | Day: 695 | Night: 753
Maryland came out ahead on the East Coast, with 1,559 total edible recommendations. Balanced effects dominated, though Day and Night both saw meaningful volume. Massachusetts and New York followed, each crossing the 400 mark with balanced spread across all three profiles.
Connecticut and New Jersey trailed the region with lower overall volume. Both states leaned toward Balanced effects, offering early signals around shopper intent.
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This section compares how many product recommendations were delivered in each market and how often users clicked to learn more. The goal is simple: understand where engagement turned into action.
🔵 West Coast
Arizona led the region in total recommendations, with nearly 2,000 delivered and more than 600 clicks. California and Nevada followed, each logging over 800 recommendations and click rates around 36%. Washington showed growth year over year, with 367 recommendations and 133 clicks in 2025. Colorado had a smaller footprint, with just over 290 recs and 135 clicks. Click-through rates across the region ranged from 31% to 36%, slightly lower than other markets.
🔴 Central
Missouri and Illinois were top performers, generating more than 7,500 and 2,500 recs respectively. Missouri also logged the highest number of clicks in the country, closing at 3,169. Louisiana and Michigan also saw high engagement, each with over 1,200 recommendations and hundreds of clicks. Ohio entered this year with 1,357 recs and a strong 614 clicks. Click rates across the Central were consistently high, averaging above 43% across the region.
🟡 East Coast
Maryland led the East Coast with more than 7,000 recommendations and 2,962 clicks. Massachusetts followed with over 1,700 recs and more than 700 clicks. New York and New Jersey each logged over 1,000 recommendations, with click-through rates above 47%. Connecticut, tracked for the first time, delivered 433 recommendations and converted more than half of them, leading the country with a 53.1% click rate. Across the East, click engagement was strong and consistent, with users showing clear intent to explore and act.
Discovery tells us what shoppers clicked into. Reviews tell us what stuck. This section captures where users shared their experience, which formats earned the most attention, and how satisfied they felt after shopping with Terpli.
Flower and Prerolls brought in the highest number of reviews across every region. Edibles and Vapes followed closely behind in states with strong engagement. Concentrates showed up in fewer markets but still received focused, high-quality responses.
This chart summarizes customer product reviews collected between April 13 and the end of April. We’ve accounted for the fact that customers typically leave reviews up to a week after purchase, ensuring the data reflects a full picture of product satisfaction during this timeframe.
🔵 West Coast
Top Categories: Flower, Prerolls, Edibles
Nevada brought in 75 total reviews with strong signals across categories. Prerolls received the most consistent engagement, followed by Edibles and Flower. Vape reviews came in across 3, 4, and 5 stars, showing a wide range of usage and interest.
California followed with a smaller volume, though all reviews were 5-star rated. Feedback focused on Edibles and Flower, both reflecting positive discovery experiences.
Colorado contributed 4 total reviews across Flower and Vapes. Ratings leaned toward the top of the scale and showed follow-through from users who interacted with key formats.
Arizona, Oregon, and Washington had limited or no review activity during this window and are not included in this section.
🔴 Central
Top Categories: Flower, Prerolls, Vapes
Missouri led the region with 132 total reviews. Flower saw the highest volume, followed by Prerolls and Vapes. Most ratings came in at 5 stars, reflecting a high level of satisfaction across formats.
Illinois logged 83 reviews, with Vape Cartridges standing out for consistency and quality. Flower held strong, and Edibles followed closely behind with positive sentiment throughout.
Michigan added 54 reviews, led by Prerolls. Flower, Edibles, and Vapes also earned attention, all scoring well with users. Concentrates appeared with favorable feedback in several entries.
Louisiana closed with 26 reviews, driven by Flower and Edibles. Nearly all were 5 stars, highlighting clear alignment between product discovery and shopper satisfaction.
🟡 East Coast
Top Categories: Flower, Prerolls, Edibles
Maryland topped the East Coast in review volume, reaching 116 total. Flower was the leader here, closely followed by Prerolls and Vapes. Reviews also came in for Edibles and Concentrates, each receiving strong marks from users.
Massachusetts added 74 reviews, with Flower and Prerolls leading the way. Edibles and Vapes followed with consistent engagement, and feedback remained overwhelmingly positive.
New Jersey brought in 106 reviews. Flower and Prerolls received the highest engagement, with Edibles and Vapes holding their own. Ratings were steady across the board, reflecting confidence in the product experience.
Connecticut posted 9 reviews, centered on Flower, Prerolls, and Edibles. All reviews were 4 or 5 stars, showing early traction and strong first impressions from users.
Here’s how each region showed up when guided discovery met high-traffic week.
🔵 West Coast
Arizona led the region in total engagement. Shoppers leaned into Flower, followed by strong interest in Edibles and Vapes. Effect preferences centered around Euphoric and Uplifted. California followed with solid AOV lift and consistent use across product types. Colorado and Washington had lower overall usage but still showed early signals across Flower and Edibles.
🔴 Central
The Central drove the most volume across the board. Missouri topped the charts with the highest number of recommendations, the most reviews, and one of the largest AOV lifts. Illinois and Louisiana followed with strong usage across Flower, Edibles, and Vapes. Michigan leaned into Balanced and Daytime edibles. Ohio stood out for consistent engagement and strong follow-through from recommendations to reviews.
🟡 East Coast
Maryland set the pace across AOV, product discovery, and reviews. Flower was the top category here, with Vapes and Edibles close behind. Massachusetts and New York delivered high engagement across Energized and Creative effects. Newer markets like Connecticut and New Jersey showed early signs of alignment with national trends, especially around Balanced edibles and Relaxed effects.
Terpli lifted average order value by 16.75% across all tracked states
Flower, Edibles, and Vapes drove the majority of engagement
Euphoric, Relaxed, and Energized were the top requested effects across inhalables
Missouri, Maryland, and Arizona led in total recommendations and review volumeFirst-time tracked states like Connecticut and New Jersey showed immediate response to guided discovery
Shoppers spent more, explored more, and reviewed more when Terpli helped them find what fit
