about us
Bringing science to cannabis retail
We help cannabis operators sell the right products with AI.
Our success
We believe in the power of data to empower consumers
Our team
The people bringing the data

Peter Kasper
CEO & CoFounder

Eric Mercado
COO / CFO & CoFounder

Diego Moraes
VP of Engineering

Oliver Bigelow
Principal Engineer

April Vidaurre
Account Executive

Joey Gladu
Onboarding & QA

Alex Newell
Senior Advisor

Alex Mercado
Senior Advisor

Mike Siebold
Senior Advisor

Nathan Walworth
Senior Advisor

Gabrielle Pavelko
Senior Advisor

Steph Vrona
Senior Advisor

Jared Angell
Senior Advisor

Justin Genzano
Senior Advisor

Nakul Makkad
Senior Advisor
What drives us
Our Vision
To unlock the potential of personalized plant-based medicine by translating complex knowledge into transparent, straightforward experiences to enrich human lives.
Our mission
To be a trusted guide for plant medicine by facilitating over 1 million consumer experiences across 1,000 retailers and brands by 2026.