Case Study
Jun 22, 2023
Terpli and From the Earth: Riding the Green Wave in Missouri with AI
How 'Professor Puff', powered by Terpli, is educating customers and propelling cannabis retail in Missouri's booming market.
Challenge: Standing Out in Missouri's Green Rush
Missouri is experiencing a 'green rush' with cannabis sales soaring over $1B in the first six months. In this burgeoning market, customers need education, and retailers like From the Earth (FTE) aim to stand out. To conquer this challenge and seize the opportunity, FTE turned to Terpli's trailblazing AI budtender technology, christening it as "Professor Puff".
Solution: Enlightening Consumers with Professor Puff
Professor Puff, energized by Terpli's AI, integrates flawlessly with FTE's platforms, not only to provide personalized recommendations but also to educate consumers about various product options. Professor Puff's unique interaction captures valuable consumer insights, enabling FTE to understand the demand landscape in Missouri's fast-growing cannabis market.
Results: Exponential Growth, High Customer Engagement and Remarkable Returns
In the first three months, Professor Puff proved to be a catalyst, driving exceptional results:
Steady Growth: The number of users, recommendations, and clicked products continued to grow between 15-20% every month, illustrating Professor Puff's effectiveness and customer adoption.
High Engagement: 78% of customers who received a recommendation from Professor Puff clicked through to products. This impressive click-through rate underscores the platform's ability to capture consumer attention and guide their choices effectively.
Impressive ROI: Professor Puff influenced an average of $58,000 in revenue each month, translating to an astonishing 37x ROI, demonstrating the tool's tremendous value as a revenue generator for FTE across their five locations. In June alone, Professor Puff had over $100,000 in revenue influenced in just a single month!
Future Horizons: Keeping Pace with the Green Wave
The success of Professor Puff at FTE is just the beginning. As the cannabis market continues to boom in Missouri, Terpli's AI will keep evolving, making customer education and personalization key drivers in cannabis retail. Now that Terpli’s impact has been demonstrated, FTE is implementing Alpine IQ rewards systems to further deepen customer loyalty and tracking, while Terpli seeks to revolutionize the industry with the first ChatGPT-fueled edibles recommendation engine.
FTE's experience with Professor Puff, powered by Terpli, illustrates the transformative potential of AI technology in educating consumers, driving sales, and helping retailers stand out in a booming market. With this AI advantage, FTE is well-positioned to ride Missouri's green wave to even greater heights.
Challenge: Standing Out in Missouri's Green Rush
Missouri is experiencing a 'green rush' with cannabis sales soaring over $1B in the first six months. In this burgeoning market, customers need education, and retailers like From the Earth (FTE) aim to stand out. To conquer this challenge and seize the opportunity, FTE turned to Terpli's trailblazing AI budtender technology, christening it as "Professor Puff".
Solution: Enlightening Consumers with Professor Puff
Professor Puff, energized by Terpli's AI, integrates flawlessly with FTE's platforms, not only to provide personalized recommendations but also to educate consumers about various product options. Professor Puff's unique interaction captures valuable consumer insights, enabling FTE to understand the demand landscape in Missouri's fast-growing cannabis market.
Results: Exponential Growth, High Customer Engagement and Remarkable Returns
In the first three months, Professor Puff proved to be a catalyst, driving exceptional results:
Steady Growth: The number of users, recommendations, and clicked products continued to grow between 15-20% every month, illustrating Professor Puff's effectiveness and customer adoption.
High Engagement: 78% of customers who received a recommendation from Professor Puff clicked through to products. This impressive click-through rate underscores the platform's ability to capture consumer attention and guide their choices effectively.
Impressive ROI: Professor Puff influenced an average of $58,000 in revenue each month, translating to an astonishing 37x ROI, demonstrating the tool's tremendous value as a revenue generator for FTE across their five locations. In June alone, Professor Puff had over $100,000 in revenue influenced in just a single month!
Future Horizons: Keeping Pace with the Green Wave
The success of Professor Puff at FTE is just the beginning. As the cannabis market continues to boom in Missouri, Terpli's AI will keep evolving, making customer education and personalization key drivers in cannabis retail. Now that Terpli’s impact has been demonstrated, FTE is implementing Alpine IQ rewards systems to further deepen customer loyalty and tracking, while Terpli seeks to revolutionize the industry with the first ChatGPT-fueled edibles recommendation engine.
FTE's experience with Professor Puff, powered by Terpli, illustrates the transformative potential of AI technology in educating consumers, driving sales, and helping retailers stand out in a booming market. With this AI advantage, FTE is well-positioned to ride Missouri's green wave to even greater heights.
Challenge: Standing Out in Missouri's Green Rush
Missouri is experiencing a 'green rush' with cannabis sales soaring over $1B in the first six months. In this burgeoning market, customers need education, and retailers like From the Earth (FTE) aim to stand out. To conquer this challenge and seize the opportunity, FTE turned to Terpli's trailblazing AI budtender technology, christening it as "Professor Puff".
Solution: Enlightening Consumers with Professor Puff
Professor Puff, energized by Terpli's AI, integrates flawlessly with FTE's platforms, not only to provide personalized recommendations but also to educate consumers about various product options. Professor Puff's unique interaction captures valuable consumer insights, enabling FTE to understand the demand landscape in Missouri's fast-growing cannabis market.
Results: Exponential Growth, High Customer Engagement and Remarkable Returns
In the first three months, Professor Puff proved to be a catalyst, driving exceptional results:
Steady Growth: The number of users, recommendations, and clicked products continued to grow between 15-20% every month, illustrating Professor Puff's effectiveness and customer adoption.
High Engagement: 78% of customers who received a recommendation from Professor Puff clicked through to products. This impressive click-through rate underscores the platform's ability to capture consumer attention and guide their choices effectively.
Impressive ROI: Professor Puff influenced an average of $58,000 in revenue each month, translating to an astonishing 37x ROI, demonstrating the tool's tremendous value as a revenue generator for FTE across their five locations. In June alone, Professor Puff had over $100,000 in revenue influenced in just a single month!
Future Horizons: Keeping Pace with the Green Wave
The success of Professor Puff at FTE is just the beginning. As the cannabis market continues to boom in Missouri, Terpli's AI will keep evolving, making customer education and personalization key drivers in cannabis retail. Now that Terpli’s impact has been demonstrated, FTE is implementing Alpine IQ rewards systems to further deepen customer loyalty and tracking, while Terpli seeks to revolutionize the industry with the first ChatGPT-fueled edibles recommendation engine.
FTE's experience with Professor Puff, powered by Terpli, illustrates the transformative potential of AI technology in educating consumers, driving sales, and helping retailers stand out in a booming market. With this AI advantage, FTE is well-positioned to ride Missouri's green wave to even greater heights.
David Craig
VP of Marketing, From the Earth | Illicit Gardens
Terpli has streamlined online ordering by saving customers time, providing AI driven recommendations, and increasing conversion rates. For the canna-curious, it’s been a welcome tool for education on which products may be best suited for their individual preferences. Dispensary menus can be difficult to navigate, and Terpli takes out all the guesswork.
Solution Partners
